For non-profit organizations, deciding to hold a charity fundraising event is only half the battle. You have to get the word out to make sure the people will participate so your group can achieve your target amount. A good promotional tool is social media.
Here are strategic ways to make the most out of Twitter, Facebook, and the like:
Use the power of celebrity.
Celebrities like Ashton Kutcher and Emma Watson are active in Twitter, and you can use this to your advantage. How exactly? Send them a tweet about your fundraising event. It’s not a guarantee, but there is a good chance that they will re-tweet that message to all their millions of followers. Your group can enjoy free publicity in the process, while bringing attention to your charity efforts.
Promote sharing.
Think of something that ties in with your cause, and encourage sharing. For instance, if your organization is devoted to promoting literacy, have people take photos of their all-time favorite book and share it with others. Who knows, you may get an interesting pic—a rare edition of a classic—which could be shared across several social media platforms.
Be responsive.
Social media allows for conversation among users, so make sure you reply to any queries or clarifications. Respond when you can—even when you feel the answers to the questions are obvious.
eBay Giving Works 