Retelling Your Charity’s Story

Nonprofit organizations are constantly in the process of telling stories. Acting as both a means of informing past donors of how their donations have helped a particular goal, and encouraging new and old donors alike to donate and keep the momentum going, stories play a central role in driving a nonprofit’s cause forward.

However, because nonprofits are often limited in scope, some sometimes feel like they’re telling the same story again and again, boring their audience as a result. If you share this predicament, then one of the biggest pieces of advice we can give you is to plan your narratives well in advance.

While it’s always great to be able to tell stories while they are still fresh, if your stories are often quite similar, planning your narratives so that a different issue or topic is highlighted at different times of the year can help to keep your audience interested.

For example, if you work in a social services organization, you might try highlighting homelessness around the holiday season, or the need for access to medication during winter, and so on and so forth. If your organization has a much more limited scope, such as helping to bring clean water to villages in Africa, you can outline your stories so that you focus on one community’s story at a time.

By organizing them this way, your audience sees each planned narrative as an entirely different story, keeping them continually fresh in their eyes.


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