Have you ever wondered how charity fundraiser sites like the eBay GivingWorks program get people to donate regularly? One reason is that these sites have a clear call to action and attention-grabbing donate buttons.
Make the color of your donation button a contrast of your site’s color scheme. Doing so makes your donate button pop out in the eyes of your visitors. You should also place your donate button close to your call to action to make so that the emotions your donors feel while viewing your website are still fresh in their minds.