Fundraisers today have a wide variety of fundraising platforms to choose from. There are traditional platforms, like door-to-door and mailers, and then there are the myriad newer online fundraising platforms that have sprung up in recent years. While online fundraising has grown quite rapidly, some organizers still question if the practice is right for their organizations.
Many fundraisers think those that stand to gain the most from online fundraising are bigger nonprofit organizations with the budget to market their online efforts on the highly competitive online arena. However, studies have shown that no matter the nonprofit’s size, online fundraising works.
In fact, in 2012, smaller organizations were the ones that showed the greatest increase in online donations. This proved that the online medium truly levels the playing field for all non-profit fundraisers, regardless of how big or small they are.
To push their online fundraising campaigns forward, smaller organizations can take advantage of peer-to-peer fundraising techniques that leverage donors and turn them into active fundraisers. In online fundraising, this can be as simple as asking donors whether they want to share the cause using their social media accounts. This allows small organizations to gain a sizable number of cause supporters without ballooning their operations costs in order to reach out to more people.