Beyond the Ice Bucket

What started out as a simple game between friends has turned into a viral video challenge, resulting in the ALS Association accruing close to $100 million. Who knew that a one-time dare of dumping a bucket of icy water on yourself or otherwise donating $100 to the ALS Association could turn into such a viral and effective fundraising strategy? With the help of social media, the ice bucket challenge has more than done its job of spreading awareness about amyotrophic lateral sclerosis (ALS) and pushing for a cure.

ALS, a neurodegenerative disease, affects 2 out of every 100,000 people annually. Research and education initiatives stand to benefit greatly from donations.

However, there are other ways to contribute to this great cause, especially if bathing in freezing water is simply not your cup of tea – especially if you are under doctor’s orders not to do so. The ALS Association also manages other fundraisers such as Walk to Defeat ALS, for which you can find a scheduled event via the ALS website.

If you are highly driven to aid this initiative, then you may want to be more proactive and go the extra mile than the standard ice bucket challenge format. For instance, you can hold a charity auction via the charity platform eBay Giving Works to raise more than the usual $100 per donor. You can manage all aspects of the event and keep track of the participation rates as well as donation amounts in real time.


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