Tips to Organize an Online Auction

Holding a live auction is largely beneficial for nonprofit organizations, as your effort to raise funds in this manner has the potential to gain substantial results. Staging a live auction, however, involves many aspects—from renting the venue to hiring an auction host. It, therefore, makes more economical sense to hold the auction event online instead. Here are tips for organizing an online auction:

Learn to use an online auction tool.

Before you can begin to hold an online auction, familiarize yourself with how these tools work first. Registration is required, of course, before you can use an online auction resource, so be ready with the necessary documents, like proof of your nonprofit status and others. After you sign up, listing an item for auction is easy as there is a step-by-step guide.

Gather the items for auction.

At first, the idea of choosing which items to put for auction may be overwhelming. However, once you get started, you’ll breeze through the process. The key is to find items related to your cause and interesting to your audience. For instance, if your nonprofit group promotes sports activities for people with disabilities, like the Far West Wheelchair Athletic Association, the appropriate items are sports watches and sports equipment.

Market your auction.

Use all possible communication channels to promote your online auction. Don’t be afraid to ask for favors from your friends or family working in print or media. Sign up for social media sites, and announce your event there.


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