Lessons from a Gas Station: How to Go the Extra Mile

According to an article in Convenience Store Decisions, Enmark Stations, Inc. raised more than $75,000 for The Leukemia & Lymphoma Society by selling paper balloon icons in all of its gas stations across North Carolina, South Carolina and Georgia. But that’s not all…

The paper balloon icons could be purchased for $1 and were displayed on surfaces inside the Enmark stations. In addition to the paper icons sales, Enmark Stations held two Full-Service Fridays on May 9 and May 23 at popular Savannah stations. Customers were invited to pull into the Enmark Store, where members of the Enmark management team pumped gas, wiped windows and handed out coupons for car washes for donations.
http://blog.givingworks.ebay.com/content/lessons-gas-station-how-go-extra-mile

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