The month of May is promising to look Bright Pink for us here at eBay Giving Works—and we’re not exactly referring to the color. Bright Pink, perhaps the most visible breast cancer awareness organization that has hosted online nonprofit fundraisers on our site, will be returning to the platform in that month with another exciting auction.
The upcoming event is slated to start on May 3, 2014, and end on May 13, 2014. This is the fifth year that Bright Pink has chosen to use eBay Giving Works as its venue on the Internet for hosting charity auctions, and, as with the organization’s previous auctions on our platform, we are expecting bidder turnout to be great.
As the only national nonprofit organization that is focused on the prevention and early detection of both breast and ovarian cancers in young women, Bright Pink takes a unique approach in its efforts to spread awareness of these diseases. To help drive attendance to regular experiential outreach programs, for example, the nonprofit includes activities that young women might find interesting in these events. From Bar Method exercise classes to Bottle and Bottega painting workshops, these activities are usually both educational and entertaining.
Bright Pink also adds a touch of flair to its online fundraising campaigns. For its 2012 auction, the nonprofit partnered with Grammy Award winner, LeAnn Rimes, to auction off key selections from the American country and pop star’s personal wardrobe collection. Last year, it tapped Auction Cause to organize an auction in partnership with Giuliana Rancic and her initiative Fab-U-Wish. The auction sold off fabulous celebrity items and incredible A-list experiences.
For this year’s auction, Bright Pink is partnering with Westfield Mall. The partnership marks the second time both parties will work toward a common goal. The nonprofit partnered with the shopping mall chain last fall to distribute The Bright Pink Book, which gave donors access to a long list of exclusive discounts, in return for a donation of $5 or more.
With the partnership with the major shopping mall chain, the upcoming nonprofit fundraiser is set to become a hit among eBay bidders. As a carrier of many luxury brands, Westfield Mall can be expected to contribute exciting items to the event.
As with all of the organization’s previous auctions, all proceeds earned through the event will go toward funding Bright Pink’s activities. Potential bidders are encouraged to visit Bright Pink’s eBay profile for more information.