During the 24-hour period, donors are encouraged to make online donations to organizations doing work in areas critical to the community – from housing to education to the arts and more. $25,000 will be awarded to the nonprofit receiving the most individual donations, and other incentives and matching gifts will also be awarded.”
The article further notes that similar giving days have proven to be a great way to get an entire community involved and encourage people to donate. For fundraising nonprofit organizations, they also present a good opportunity to engage potential new donors for a project they might not have previously heard about. With everyone in on the spirit of giving, special occasions are also a great way to encourage first-time donors to participate in a worthy cause.