Special occasions like Christmas or Mother’s Day are often used as a backdrop for creating nonprofit fundraising opportunities. However, as a community organization in Fairfield, Connecticut is demonstrating, an entirely original special occasion that focuses solely on helping nonprofits raise support can also be set up as well. As the Norwalk department of Patch.com reports:
“The Fairfield County Community Foundation and Bank of America have launched a project to support local nonprofits.
Fairfield County Giving Day, an online 24-hour day of giving, set for Friday, March 7, hopes to raise $1 Million for more than 300 nonprofits throughout the region.
During the 24-hour period, donors are encouraged to make online donations to organizations doing work in areas critical to the community – from housing to education to the arts and more. $25,000 will be awarded to the nonprofit receiving the most individual donations, and other incentives and matching gifts will also be awarded.”
The article further notes that similar giving days have proven to be a great way to get an entire community involved and encourage people to donate. For fundraising nonprofit organizations, they also present a good opportunity to engage potential new donors for a project they might not have previously heard about. With everyone in on the spirit of giving, special occasions are also a great way to encourage first-time donors to participate in a worthy cause.
Due to the online nature of the Fairfield event, programs like eBay Giving Works, which help drive fundraising efforts for nonprofits through auctions and direct donations, are eager to be a part of this movement. As more and more communities begin to create such occasions to support local charities, there is hope that a culture of giving might emerge.
(Article Information and Image from Fundraising Opportunity: Register Your Non-Profit for “Giving Day”,Norwalk Patch, January 15, 2014)