Donations, particularly those of the monetary kind, help provide relief to those who have suffered a catastrophe as well as those who have less in life. However, donations to charity can be hard to sustain in times of economic difficulties. A Business Journalism article dated November 21, 2013 notes that donations have eased up in recent months due to a number of factors:
“One angle you might want to tackle is donation fatigue; are Americans tapped out, financially and/or emotionally, after five-plus years of relentless bad news stemming from the Great Recession, headline-grabbing weather events from hurricanes to tsunamis, volatile investment markets, grim global headlines and quite possibly personal reversals of fortune. The Christian Science Monitor cites Pew research that Americans are showing less interest in the Philippines’ typhoon and its aftereffects than for previous large natural disasters; you could translate this into a local story about any similar trends at area charities in your market.”
The problem with donating to large nonprofits is that it can be very costly to even donate the minimum amount required by these organizations. This can be problematic for donors who only intend to bequeath a modest and respectable sum, thereby barring them from donating. Fortunately, alternative charity fundraising options such as the eBay Giving Works program are quite flexible.
As an alternative to donations made to private foundations, one can tap into programs that accept payments or donations regardless of the sum—such as eBay Giving Works, for instance. This type of alternative fundraising for charity can accommodate even the smallest amount and donate 100% of the proceeds on behalf of all participating charities. The amount of a donation should certainly never stop a donor from helping out in any way possible.
(Article Information and Image from Is donation fatigue undermining the annual charity fundraising season?, businessjournalism.org, November 21, 2013)